Rock's a hard place

Get rich on big CD sales? Not happening, not anymore. Bands like Philly's Free Energy work for a living, online and onstage.

September 19, 2010|By Dan DeLuca, Inquirer Music Critic
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  • Free Energy at a video shoot for Bang Pop staged in April at Pennwood Middle School. The bands promotional effort was cost-efficient, boosted by lots of free volunteer labor.
  • Free Energy at a video shoot for Bang Pop staged in April at Pennwood Middle School. The bands promotional effort was cost-efficient, boosted by lots of free volunteer labor. (Tony Fitts )
  • Free Energy at World Cafe Live: From left, Evan Wells, Geoff Bucknum, Nicholas Shuminsky, Paul Sprangers, and Scott Wells. Live gigs are a big part of the band's efforts to amp up its earnings.
  • Band members Scott Wells (left) and Paul Sprangers. The group rehearses above a car-repair shop in Fishtown.

If any rising Philadelphia rock band would seem to have it made in today's topsy-turvy music business, it would be Free Energy.

Led by singer Paul Sprangers and guitarist Scott Wells, the band was a breakout hit this year at the influential South by Southwest Music Festival in Austin, Texas.

The Fishtown quintet's fresh take on the clean, classic-rock crunch of 1970s acts such as Cheap Trick and T-Rex has drawn deserved attention both nationally and at home.

Six weeks before its first album, Stuck on Nothing, came out on CD, the band made its TV debut on Late Show With David Letterman. This summer, Free Energy toured the United States and played giant festivals in England and Japan. On Thursday, the band will bring its power-pop sound back to Philadelphia for a show at the First Unitarian Church.

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All of which is enough to make Free Energy the envy of aspiring acts aiming to distinguish themselves amid a mad scramble of starter bands.

Even so, it's a slow grind.

The skinny-legged, long-haired guys who look as though they could have walked off the cover of a vintage Steve Miller album are striving to make a name for themselves in an industry that has been contracting for more than a decade.

So even though they're signed to a New York label revered by hipsters (DFA Records) and are backed by one of the four remaining major recording companies (EMI), Free Energy can't count on CD or download sales as a main source of income.

Once, a band could have. That's how it worked under the old rules. Today, anyone trying to make it in the music business is playing by the New Rules - which means, in the age of iTunes and YouTube, MySpace and Twitter, that the rules are always changing.

Under the New Rules, getting fans to pay for recorded music is a tough sell, but there can be real value in giving it away. And hardworking bands can make a living from playing live shows and placing songs in commercials, movies, and TV shows - so-called syncs.

"The industry has changed so much in the last five years that the rules that apply at one point don't really apply six months later," says Simon Henderson, the Scotsman who comanages the Philadelphia rock band Drink Up Buttercup.

So while Free Energy may sort of look like rock stars, and may one day be rock stars, they're not living like rock stars. On the rare occasions when they're home, they reside in shared apartments or group houses. All except Wells, who is not living quite that large.

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