Dean Schoenewald, once the unofficial Philadelphia Eagles mascot, plies a career of reinventing himself while fending off detractors

November 13, 2010|By JASON NARK, narkj@phillynews.com 856-779-3231
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  • Dean Schoenewald as "Bird Brain," unofficial Eagles mascot in the '80s. He now promotes himself as a liberal Christian Democratic pundit.
  • Dean Schoenewald as "Bird Brain," unofficial Eagles mascot in the '80s. He now promotes himself as a liberal Christian Democratic pundit.
  • Schoenewald: '04 family photo.

HIS RESUME READS like pure fiction, a fairy-tale checklist crafted by a dreamer yearning to make a name for himself in unique ways.

Dean Schoenewald's obsessions and newfangled plans have taken him across the country for decades, and his titles are legion and legit, he claims.

A Google search for Dean Schoenewald, however, offers another bio, one he claims was fabricated by "detractors" and "stalkers" who accuse him of being a master manipulator, scam artist and worse. He claims he's been accused of 652 crimes, but says the only infractions he has been guilty of are violating some traffic laws and ripping a phone off a wall in his mother's house.

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"I run drugs, I run meth labs, I human-traffic," Schoenewald said loudly with a laugh one afternoon. "I've been crucified."

The Ocean City, N.J., native is best known locally as "Bird Brain," a beloved but unofficial mascot for the Philadelphia Eagles in the '80s, and his stunts as an official mascot for a host of professional teams have thrilled thousands.

Schoenewald had stints as a weatherman for Linwood, N.J.-based NBC40 and as a women's football league commissioner, and was once a mayoral candidate in his hometown. Now, at 49, he's back in Ocean City, promoting himself as a liberal Christian Democratic pundit and budding talk-show host on his new website, www.liberalfaith.com.

Among those who denounce him are two of his seven siblings, who have posted allegations and warnings about him on local websites.

"We're all trying to get him exposed, because he just feeds off people," said Janet Bright, Schoenewald's younger sister, who lives in Texas. "He's a leech."

Some of Schoenewald's detractors have made serious accusations against him. There appears to be two warrants for his arrest, but they're both for misdemeanors in Tennessee. "I haven't had time to do anything illegal," he asserts.

And he has made some serious accusations against others. There's a hearing scheduled Tuesday in Philadelphia over a slander lawsuit he filed against NBC-10 and reporter Lu Ann Cahn regarding a story the station ran about him in 2009. He wants $100 million in damages.

The story focused on Schoenewald's Up to Par Foundation, a teenage suicide-prevention charity that collected money at city traffic lights that he claimed was used to fund seminars that he would conduct at schools. Cahn and NBC questioned where the money was going and whether Schoenewald's foundation was legitimate.

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