Mount Airy woman growing a market for local flowers

January 14, 2011|By Virginia A. Smith, Inquirer Staff Writer
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  • APRIL SAUL / Staff Photographer
  • APRIL SAUL / Staff Photographer
  • Floral designer Jennie Love , with her cat Kafka, waters plants at her Mount Airy home. Above, an autumn bridal display she created, with dahlias, broom corn, antiqued hydrangeas, fennel seed heads, blueberry leaves, and grasses.

One of Jennie Love's favorite cookies is the iconic "petite madeleine," subject of Marcel Proust's sentimental reverie in Remembrance of Things Past.

In a way, it makes sense.

While Love, 32, is very much a woman of the times - into selling her own local, organically grown flowers and floral designs - she is also deeply connected to things past. Named for her great-grandmother Jennie, Love is the sister, daughter, granddaughter, and great-granddaughter of dairy farmers in central Pennsylvania.

Still, when the time came to choose, Love eagerly embraced college over farm. "I ran as fast as I could to get away," she says. "I knew how hard it was."

Story continues below.

But there is no getting away, really. Her past informs her present and likely will guide her future.

In 2007, after graduating from Muhlenberg College with a degree in comparative world literature and communications, followed by a decade in Center City's corporate world, Love felt a primordial pull - not to return to her family's Loveland Farm in East Waterford, Pa., but to get back to the garden.

"I grew up with a tremendous love of growing anything," she says.

And the women in Love's family grew it all. They cultivated an enormous kitchen garden just outside their 1901 farmhouse, one that provided a large extended family with enough beans, sweet corn, peppers, pumpkins, beets, tomatoes, cabbages, blueberries, pears, peaches, and all else for an entire year.

Supplemented by fresh milk, pork, and beef from the animals, the family was - still is - almost entirely self-sufficient. And Love, who lives in Mount Airy, grew up thinking "canned goods" meant a shelf of home-preserved Ball jars.

But her primary interest in returning to the garden wasn't to re-create Loveland Farm in the city. Love wanted to "reenter that circle of life" in a way that was entrepreneurial, directly connected to customers, and deeply creative.

The answer came to her in the organic fields of Weavers Way's Co-op farm in Germantown, where she says she volunteered so much, she morphed into a "farm groupie": Just as most fruits and vegetables sold in the United States come from far away and are literally drenched in fungicides and pesticides, so it is with flowers.

Flowers would be her mission, then - organic, locally grown, seasonal, and unusual. Her business would be both farmer's markets and "indie" weddings, the ones in funky venues, with a romantic or vintage feel and couples who care about their footprint on Earth.

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