Sony closure in Pitman marks the end of an era

January 24, 2011|By Jan Hefler, Inquirer Staff Writer
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  • Jim and Cindy Jones demonstrate how a CD gets packaged. Jim, 50, will lose his job of 29 years when Sony's Pitman plant closes in March.
  • Jim and Cindy Jones demonstrate how a CD gets packaged. Jim, 50, will lose his job of 29 years when Sony's Pitman plant closes in March.
  • The Sony plant in Pitman. All but 50 workers will be laid off; they will move to a rented office nearby.
  • Jim and Cindy Jones met while she worked at Sony, and their son also worked there for two years before he was laid off.

For Jim Jones, the shuttering of the Sony CD manufacturing plant in Pitman will be more than the end of a livelihood that began soon after high school and carried him comfortably into middle age.

It will mark the end of an era.

During his nearly three decades at the plant, once among the largest employers in Gloucester County, Jones witnessed a tumultuous change in the recorded-music industry as consumers gravitated to new formats and ways to buy them.

Sony Corp. of America announced this month that the 50-year-old plant will cease operations between March 18 and 31. A downturn in CD sales began in the age of file-sharing and CD burning and accelerated with the advent of digital downloads.

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Digital sales - full-album downloads and their single-song equivalents (the industry considers 10 song downloads equal to an album) - accounted for 47 percent of albums purchased in the United States last year, according to Nielsen SoundScan, which tracks the recorded-music industry.

"The CD is in turmoil," said Ed Christman, who reports on music sales for Billboard.

Hired as a maintenance mechanic in late 1982, when Michael Jackson's Thriller album was flying off the presses, Jones saw the boom and bust of the vinyl-record industry. Manpower at the plant - then owned by CBS Records, which purchased it from Columbia Records - already was half of the 2,000 it had been at its peak.

In the spring of 1988, the Pitman operation converted into CD production. It was the company's first venture in the new format. Later that year, Sony, then the world's largest CD producer, acquired the plant. In 12 years, the crew there churned out a billion CDs, according to an Inquirer report. Recent manufacturing capacity was 600,000 CDs a day, a company spokesman said.

"We had a lot of hot sellers," said Jones, 50, rattling off the names: Bruce Springsteen, Billy Joel, Pink Floyd, Judas Priest, Pat Benatar. Production was round-the-clock and overtime was plentiful, he said in an interview at his Deptford home, which is filled with Sony products and mementos.

Now there are only 350 employees in the nearly 500,000-square-foot complex off Woodbury-Glassboro Road. In a statement, the company cited the "current economic environment and challenges facing the physical-media industry."

Sony DADC (Digital Audio Disc Corp.) plans to move its CD manufacturing to Terre Haute, Ind., according to its spokeswoman.

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