Changing Skyline: Channeling TV history

Renovation of a Rittenhouse Row tower shines a spotlight on an old KYW studio where performers included Mike Douglas, Ernie Kovacs, and Zsa Zsa Gabor.

February 04, 2011|By Inga Saffron, Inquirer Architecture Critic
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  • Looking down on Walnut Street from the balcony of the renovated building are developer David Brown and public relations workers Molly O'Leary (left) and Rebecca Devine.
  • Looking down on Walnut Street from the balcony of the renovated building are developer David Brown and public relations workers Molly O'Leary (left) and Rebecca Devine.
  • A 1938 view of 1619 Walnut St. The six-story building, commissioned that year by Westinghouse Broadcasting and designed by architects Tilden & Pepper, is just 51 feet wide.
  • The reception area of the Neiman Group, one of the tenants of 1619 Walnut St. The old KYW headquarters will now function as a retail and office building.
  • Standing outside 1619 Walnut St. are Bohlin Cywinski Jackson architect Andrew Moroz, far left, and developer David Brown of Vesper Property Group. As part of the recently completed renovation, the lower portion of the building, above, was faced in a curtain of glass, a sharp contrast to the black soapstone panels that previously had been in place.
  • Old seats remain in the basement studio where "The Mike Douglas Show" was broadcast from 1965 to 1972.

Every city has a few buildings that are so completely mismatched to their surroundings that you can't help wondering how they got there. Such was the case with a small, brooding tower on Rittenhouse Row that I used to think of as the Dark Knight of Walnut Street.

While the neighboring shops and early-20th-century skyscrapers all vie for our attention with big, eye-catching windows, the facade at 1619 always stood silent and inscrutable, veiled in a burka of black soapstone panels.

How did such a loner of a building ever find its way onto Philadelphia's toniest shopping street? And what mysteries lurked behind that impenetrable cloak?

Story continues below.

Plenty, it seems.

The secrets of the Dark Knight have just been opened to the light, thanks to a top-to-bottom renovation by Bohlin Cywinski Jackson, the same architects who created the Apple store a few doors to the east. Not only did they rip off the building's solid facade and transform it into a glowing column, they also uncovered a wealth of stories about a little building that played an outsize role in the history of television.

It turns out that the six-story building - a sort of skyscraper in miniature - was once the home of KYW's radio and television operations.

This was where America's first televised soap opera was performed, where comedian Ernie Kovacs adapted his zany routine for a TV audience, where a salty-mouthed Zsa Zsa Gabor inspired the invention of the tape delay, and where Mike Douglas perfected the art of the celebrity talk-show host. Everyone from John and Yoko to Richard Nixon obligingly trooped into his basement studio for conversation before a live audience.

As hard as it is to imagine, all those milestones occurred in a building that is just 51 feet wide and only slightly taller than the townhouse-size shops on its flanks.

The little retail and office tower was commissioned in 1938 by Westinghouse Broadcasting - the Comcast of its era - to house its newest trophy, KYW radio, which the company had just relocated from Chicago to Philadelphia.

Because Walnut Street was so noisy, Westinghouse's architects, Tilden & Pepper, covered the facade with the thick stone tablets to soundproof the recording studios, located on the upper floors. When television came along in the early '40s, the two-story-high spaces were easily adapted for cameras.

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