Vendors, parking-lot attendants, stadium security personnel, restaurant owners, merchandisers - all of them have at least as much riding on this outcome as the parties at the bargaining table. A lockout could cost each NFL city as much as $160 million.
The league's reputation with fans was not improved Sunday by the sorry spectacle of hundreds of ticketholders to the big game being told the seats they had been sold in temporary bleachers were actually unsafe because they lacked proper guardrails.
About 850 people were moved to comparable or better seats at Cowboys Stadium. Another 400, who were allowed to watch a live feed inside the stadium, will receive refunds triple their tickets' face value of $800 apiece.
Pro football is the richest sport in history. It should not be risking people's safety to squeeze more of them into high-priced seats.
The average NFL team earned about $33 million in profit before taxes in 2009. Forbes calculated that 19 of the 32 clubs are worth more than $1 billion. The Dallas Cowboys led the list in 2009, with an estimated value of $1.8 billion.
The Eagles, bought in 1994 by Jeffrey Lurie for about $185 million, was seventh, at $1.1 billion. In 2009, the Eagles had the fifth-highest revenue, $260 million, and its income before taxes was $34.7 million.
Even with the impact of the recession, NFL owners and players have been making plenty of money. Their fight now is over how they should split their pot of gold.
The owners are threatening a lockout unless they get to opt out of their current collective bargaining agreement two years early. They want a new contract that would collectively cut players' pay by $1 billion and extend the regular season to 18 games from 16.
Players are resisting the longer season, understandably concerned about the increased risk of injury in a sport where the average career is only 3.6 seasons.
In that regard, any new agreement should include a better long-term plan for dealing with the impact of concussions and brain injury. Currently, it takes three years of playing time to qualify a player for five years of post-career health care. Players accept the risks of the game. With what is being learned about the effects of repeated concussions, however, it is reasonable for players to seek an agreement that includes long-term medical care.
Fans typically don't sympathize with owners or players in contract fights. They understand these feuds are mostly about money, and there is plenty to go around. But a lot of it is their money, so they should care.