Jenice Armstrong: A new look: PajamaJeans

New office wardrobe?
New office wardrobe?
Posted: February 23, 2011

WE ARE our fear of frump.

Blame aging baby-boomers, our expanded waistlines and the recession-inspired instinct to nest, but fashion continues to take a back seat to comfort, which is why PajamaJeans are hot.

A cross between denim pants and night clothes, these new-fangled lounge pants look like blue jeans but feel like cozy flannels, hence the tagline: "Pajamas you live in. Jeans you sleep in."

PajamaJeans are sold via the Internet and TV infomercials that are so out there, they leave you wondering whether this is a real product or someone's idea of a practical joke.

Still, I was intrigued enough to try a pair last week and was surprised at how good they felt and fit. Made of DormiSoft, a cotton-Spandex blend, these pull-on stretch pants look like the real McCoy even if they do have a fake fly and only a 31-inch inseam. Depending on how conservative your office is, you probably could wear them to work. And at the end of a long, hard day, you wouldn't even have to change. Just crawl between the covers and go to sleep. They feel that good.

But my question is, would you?

I mean, really.

Not to sound snotty, but do adults really need to be that cozy at all times of the day and night? Are we grownups or oversized babies walking around in need of constant comfort? Sometimes, I'm not sure. Besides PajamaJeans, people are buzzing about Jumpin Jammerz, a line of footie-style pajamas for adults. If I saw a man wearing a pair of those the way actor Ryan Gosling did on the Ellen Degeneres show last month, I'd cross the street. Next, they'll be bringing back baby bottles for grownups. Scratch that, that fad already came and went.

"We love to be as comfortable as possible. Every year we get more and more casual," pointed out Marshall Cohen, an analyst with NPD. "We love to be able to be comfortable. We love to be able to buy clothes that fit us on a good day or on a bad day.

"We threw structure out of the window a decade ago," he said, referring to the rise of business casual. "It's all about being casual and comfortable."

Besides, stiff, ill-fitting clothing is so last century.

"I hate jeans, to be honest," said Jessica Boyington, a model and former Daily News Sexy Single who makes an appearance in the PajamaJeans infomercial. "They make me feel fat. If I could, I'd wear sweats every day of my life. You want stretchy stuff."

She's right about that.

Boyington has a great shape but not everyone is built for the booty-hugging jeans you find on sale at most mall stores. Take me, for instance. I'm nowhere near fat, but I have struggled to get into certain brands. Even if

you're overweight, no one should have to lie flat on a bed just to zip their jeans - nor should their price equal the equivalent of a car payment. At $39.95, PajamaJeans are a whole lot cheaper than designer jeans and the makers even throw in a free gray T-shirt.

OK, I'm snickering again.

PajamaJeans are 2011's version of the Snuggie. I'm intrigued at how quickly this product has caught on since its introduction a year ago.

"Everybody's looking for the next big thing," Rick Cesari, the mastermind behind the marketing of the George Foreman Grill, OxiClean, and the Sonicare toothbrush, told me yesterday. "It's new. It's different and it strikes a chord with the viewer. Obviously, there's an unfulfilled need out there."

Speaking of unfulfilled need, the PajamaJeans folks plan to start selling their product for men.

Want a pair of PajamaJeans? I have three pairs to give away to Daily News readers selected at random. If you're interested, e-mail me with your size and your mailing address.

Send e-mail to heyjen@phillynews.com. My blog: www.philly.com/HeyJen.

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