I'm referring to the sheer quotability of the students, the crisp design of their OSA T-shirts, and the fact that the incendiary word voucher was nowhere to be heard.
OSA is "not a voucher system. It's a tax-credit system," rally organizer Wendi Lyons told me later via e-mail.
Corporate donors would get a tax break for contributing to OSA, other supporters explained; school districts would be at least partially reimbursed for students who used the scholarships to transfer to a private or parochial school.
OSA, said another rally organizer, Christine Healey, "is revenue-neutral."
It's no such thing, according to the state's largest teachers union, which brands OSA - a key component of Gov. Christie's education agenda - as a "scheme" to drain dollars from public schools.
"Let's call it what it is: a voucher program that uses public money to subsidize private and religious schools," said spokesman Steve Baker of the New Jersey Education Association. "They don't call it a voucher program because they know that a majority of the public opposes vouchers."
Noting that Christie's previous cuts in public education aid have been declared unconstitutional - the state Supreme Court will now take up that question - Baker called OSA "completely misguided."
OSA has passed Senate and Assembly committees and awaits floor votes; a typically intense lobbying effort by the NJEA may well have slowed its progress.
Wednesday's hearing was one of about a half-dozen such public sessions being held statewide on Christie's $29.4 billion spending plan for fiscal 2012. By law, New Jersey must adopt a balanced budget by July 1.