The 'world's largest fridge' to open in S.W. Philly

Meet John Vena. At 58, he is the third John Vena in the family produce business, but he doesn't use stuffy suffixes like Junior or the Third.

The first John Vena started in 1919 selling apples and oranges on Dock Street. He didn't live long enough to see the produce vendors moved from there in 1959 and into a wholesale produce market in an industrial park south of Packer Avenue that most Philadelphians would come to call the food distribution center.

No doubt, though, that first John Vena would be proud to see his namesake serve on the board of directors of the Philadelphia Wholesale Produce Market (the food distribution center's formal name), which is to move into new digs on Essington Avenue in Southwest Philadelphia about May 1. (The opening, expected this week, was delayed because of a refrigeration problem.)

You won't need a club card to shop here, as long as you're buying by the case.

Built with $218 million in private and public funds, the center houses 20 acres under one roof, said Sonny DiCrecchio, the executive director.

It has nearly 30 vendors who pay monthly rent for 68 stalls, each with independent access to the outside and control of its own refrigeration. So pineapples can be brought in from ship to stall without ever breaking what's called "the cold chain." (Refrigerated trucks back into the stalls to unload.) With a 2,800-ton refrigeration system, this place has enough freon to warrant its nickname: the world's largest refrigerator.

"There is nothing like this anywhere on the planet," Vena said at a ribbon-cutting at the end of March. Mayor Nutter joked that he's "still checking," on a couple of continents to see if Vena's claim is entirely accurate.

Vena, who joined the family business in 1976 after a career in advertising, now has his son Daniel working with him, making it a five-generation family-owned business.

They sell produce grown around the globe and close to home in Pennsylvania, South Jersey, and Delaware.

But Vena says he's concerned about initiatives that promote locally grown produce without mentioning the food distribution center.

"Those programs may be well-intentioned, and I know it's hard to get a supermarket to invest in a blighted area," Vena says, referring to the push for farmers markets in certain city neighborhoods. "But they don't seem to realize we sell local produce too."

He's right that for a culture that allowed itself to lose its vital connection to the earth, we've certainly come back with a passion.