Inquirer Editorial: Tasty deal

Tasty Baking Co . is headed down South, but many of its jobs will remain in South Philadelphia.
Tasty Baking Co . is headed down South, but many of its jobs will remain in South Philadelphia.
Posted: April 13, 2011

While it's difficult to see Philadelphia lose another corporate headquarters, there's good news in the sale of Tasty Baking Co. to a robust competitor committed to keeping hundreds of jobs at the Philadelphia Navy Yard.

Saving those jobs vindicates a high-risk business strategy promoted by a former Chamber of Commerce booster - Tasty chief executive Charles P. Pizzi - and embraced by then-Gov. Edward G. Rendell and other power brokers with whom Pizzi partnered to land taxpayer financing to help build a state-of-the-art bakery.

From the day Pizzi took over Tasty in 2002, financial backers of the bakers who satisfy the region's sweet tooth with a variety of Tastykakes have been urging that the company be sold. But as long as Tasty's snack line was produced at its outmoded Hunting Park plant, a sale likely meant jobs would leave the city.

With Pizzi's move to South Philadelphia, the market for snacks in a deep recession may not have improved. But, happily, the firm's attractiveness to the buyer, bread giant Flowers Foods Inc., did.

It's welcome news that Flowers plans to sell Tastykake brands across the South (snack responsibly, y'all). And even better news if the new owner can maintain the good corporate-citizen profile of Tasty, which did stellar work to improve its old neighborhood.

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