Kevin Riordan: Hair is a family affair at Marlton salon

April 26, 2011|By Kevin Riordan, Inquirer Columnist
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  • Licha McLennan works on customer Madison Lees, 18, at Moxie Blue Salon in Marlton. "This is a chill place," said Austin Lees, a 15-year-old Cherokee High School freshman.
  • Licha McLennan works on customer Madison Lees, 18, at Moxie Blue Salon in Marlton. "This is a chill place," said Austin Lees, a 15-year-old Cherokee High School freshman.
  • Corey McLennan gives Aaron Kravitz, 13, of Marlton, a cut.The salon tries to be upscale but family-friendly.
  • Licha and Danny McLennan (front) at Moxie Blue Salon in Marlton with their sons, from left, Dan McLennan, Johnny Serrano, and Corey McLennan, where all five work. Licha and Danny met - where else? - at a hair show.

People around here are serious about hair (see: Jerseylicious).

As is true in the central New Jersey milieu of that "reality" TV show, getting a new 'do can be a theatrical experience in South Jersey, too. A salon in the 856 or 609 area code can offer Jerseylicious-style mash-ups between melodramas and musicals.

But at Moxie Blue, "we're a no-drama zone," Licha McLennan says, standing amid the buzzy hum of the Marlton salon she owns with her husband, Danny. "Jerseylicious doesn't do our profession any good. People on there look like they're going to explode."

Perhaps it's all that hair spray at the show's Gatsby Salon in Green Brook, Somerset County.

Story continues below.

Or perhaps the contrast stems from the fact that styling is a family affair at Moxie: Danny and Licha met 16 years ago at a hair show in Hawaii, got married, and raised his two sons and her one from their previous marriages.

All five now work together at Moxie, where Dan McLennan, 25, handles marketing, and Corey McLennan, 23, is a stylist, as is their brother Johnny Serrano, 22.

"They're following in my footsteps, and I got a little bit of [stylistic] flair from my own mother, who was an artist," explains Danny, 51.

He and a fellow athlete at Roxborough High School in Philadelphia decided to apply to beauty school on a lark. "We wanted to meet girls," Danny says.

A bit shy - as a child, he overcame stuttering - he nevertheless took to the hair business right away.

So did Licha, 45, who used to cut hair in the girls' room at her California middle school. "I did my first wedding party when I was in high school, and I won a scholarship to beauty school," she recalls. "Back when all the big feathers [of the '80s] were in."

The couple opened Moxie Blue in what had been a bikini boutique on a well-heeled stretch of Route 73 in 2008. They wanted their salon to be glam, yet down-to-earth; upscale, but family-friendly.

Which may explain all the kids and teens who are getting haircuts on the day I visit.

"This is a chill place," says Austin Lees, a 15-year-old Cherokee High School freshman.

"It's a happy place," Licha observes.

Seems to be: A tasteful mix of up-tempo music bumps in the background, and videos flash and flicker. Everyone's chatting as the stylists wield blow dryers suspended from the ceiling.

But Moxie Blue is also a lot of work. "Seven-day weeks and probably eight-day weeks," Danny says.

He shows me the color bar. "I mix, just like a bartender," he explains. "It's not just about squirting color from a tube."

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