Fake out: Twitter group writes the book on its grammar spoof

May 09, 2011|By MOLLY EICHEL, eichelm@phillynews.com 215-854-5909
  • RJ White, of South Philadelphia, with the book he helped to write.

FEW OF THE Bureau Chiefs have actually met face to face, despite writing a book together and running the Fake AP Stylebook (@fakeapstylebook), a Twitter feed that exists solely to lampoon the conventions of good grammar and style.

"We're 90 percent online friends," said Ken Lowery, one of the 15 official members of the Bureau Chiefs and co-founder of the feed.

"I don't know if I will meet them ever," admitted contributor RJ White, a South Philly resident.

But who needs human contact anyway? Certainly not the Bureau Chiefs. On top of the Twitter feed, which currently has an impressive 212,161 followers, last month the group released a book called "Write More Good."

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The tome has a familiar tone and style for anyone who uses the global-network news service Associated Press' guide, nicknamed "the journalist's bible." Don't know what gets capitalized or italicized, or how to spell the last name of the current dictator of Libya (that would be "Gadhafi")? Look it up in the stylebook.

"Write More Good" is split up into sections, such as sports and politics, but instead of giving advice, it hands out the snark. It even defines the AP Stylebook in the glossary: "Some b-------. Thinks it's important but it's not."

"I hope it [the book] will hit big as a lazy graduation gift for English majors," said White, who works at the Center City District. "So, hopefully, I'll be getting in that lazy-gift money soon."

(Lowery recently tweeted that he was sending out royalty checks for the Chiefs. Each was for a whopping $1.09.)

The success of the Twitter feed is based on the passive quality of the medium. You don't need to keep checking in: Just subscribe to the feed and posts will land between what your friends are saying. Don't like a joke? Just move onto the next one.

But what separates "Write More Good" from other books based on Internet riffs is that it's not simply a copy-and-paste job from the Twitter feed, which sends out nuggets such as "A 'cougar' is a large cat native to North America. An older woman who pursues a younger man is 'embarrassing herself.' "

In his "fancy foreward" to the book, venerable film critic Roger Ebert praises the group for writing something original rather than reprinting what people could otherwise get for free and "raking in the dough from old media."

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