Cherish the dress? Not them

Instead of tenderly preserving their wedding gowns, some brides are trashing them - and hiring photographers to document the dirty deed.

May 11, 2011|By Jennifer Bails, For The Inquirer
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  • Barbara Galindez-Roman and Adam Roman chose a cemetery for their trash-the-dress photo shoot. The bride says the traditional white gown was "out of character for me."
  • Barbara Galindez-Roman and Adam Roman chose a cemetery for their trash-the-dress photo shoot. The bride says the traditional white gown was "out of character for me." (MIKE ALLEBACH / Allebach…)
  • Stephanie and Ryan Offord on the train tracks in Allentown. Their photographer says about a quarter of her clients - mostly adventurous, self-confident brides - are choosing to trash their dress, in "a change of tradition." (ALYSSA ANDREW )
  • Ryan and Andrea Gebely after their trash-the-dress session. (Tony Hoffer Photography )
  • Minerva Mneimneh set her dress ablaze with a whip. She and her husband toasted marshmallows in the flames.

When brides spend countless hours finding - and then fitting into - the perfect wedding dress, it's no wonder they eventually have that pricey number professionally cleaned and packed away for future family heirloom status.

But more women are taking a decidedly different approach to preservation: trashing the dress, and documenting it.

Whether it's days or years after the big bash, former brides are letting loose for edgy photo shoots in which the dress is trashed (by mud, grass, paint, water, urban grime, sand) for fashion-style images fit for the pages of Vogue. The ladies' range of rationale: anything from seeking catharsis to savoring memories.

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"If you've been a 'Bridezilla' or were really stressed out during the wedding, it's a great way to let go and show you are not taking yourself so seriously," said Heather Levine, senior fashion editor for TheKnot.com. "Plus, some brides feel if they made this commitment to their husband for the rest of their lives, they won't need that dress again anyway."

A recent poll on the wedding website found that 11 percent of brides were opting to "trash the dress" - as it's come to be called - instead of preserving or selling it. Shoots start around $500 but additional fees kick in for albums or prints, and sometimes women buy a secondhand or cheaper gown for the occasion if they don't want to put their actual dress at risk.

But other women are outright bold.

In September, Minerva Mneimneh and her husband, Nabil, took trash the dress to a fiery extreme in a graffiti-covered abandoned building outside Center City. Just after sunset, Mneimneh hung her strapless wedding gown from a rope, donned a black corset and fishnet stockings. Then, with a few cracks of a fire-lit whip, she set the white dress ablaze. The newlyweds cuddled in front of the satin-fueled bonfire and even roasted marshmallows in the flames.

"Our wedding was pretty much a normal, run-of-the-mill wedding, and our photos were pretty classy - regular wedding stock," said Mneimneh, a 39-year-old project manager from Lake Hopatcong, N.J. "We wanted to do something that would show a little more of our personalities."

Although the marshmallows were too charred to eat, the couple said they will always relish the memories of their early days of marriage through the photos taken by Mike Allebach of Allebach Photography in West Norriton.

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