"That would include everything from entertainment, concerts, and other events," he said. "They need to offer value propositions to encourage customers to make the trip."
When it comes to entertaining the masses - having bigger names in bigger venues, such as the 3,000-seat Borgata Event Center and the 1,500-seat Circus Maximus Theater at Caesars - Atlantic City maintains a trump card over Pennsylvania gambling halls, which are still building up their amenities.
"The casinos have to give things to the customer, such as more comps and more incentives to come here," said Eric Moskowitz, 44, of Marlboro, N.J. As he checked in at the Borgata on a recent Friday, his wife, Lisa, 43, was watching Usher at the 10,500-seat Boardwalk Hall.
Erica Potocnie, 31, of Whitehall, Pa., near Allentown, said two things distinguish Atlantic City: "Clubs and the restaurants."
Potocnie and her sister, Heather Reed, 35, of Allentown, recently visited Exhibition Bar at Harrah's Resort while Potocnie's husband gambled on the casino floor. The trio stayed overnight in one of the casino's hotel towers.
"What gives Atlantic City the benefit of the summertime is people have more time," said Zarnett, "and when people have more time, they can allocate a day vs. three hours to go for a day trip to Atlantic City - and that helps Atlantic City."
Jennifer Weissman, regional vice president of marketing for Caesars Entertainment Atlantic City, owner of Bally's, Caesars, Showboat, and Harrah's Resort, said visitors now have more ways to get down to the Shore.
"We are fortunate to have resources like ACES train, Spirit Air, AirTran, and the Total Rewards shuttle to offer guests service between our four resorts and casinos," she said. "We know that gas prices are a concern for those who plan to drive in, so we do offer promotions that will feature gas incentives."
