Imagine moviegoers seeing what looks like City Hall, except it's really Glasgow City Chambers at George Square, which - ouch! - was named for King George III, the very despot Philadelphia led the Revolution against.
That's the area that looks most like Philly, according to the Scottish Daily Record.
Philadelphia expected to land the project, which planned to spend $40 million here, according to Sharon Pinkenson, executive director of the film office.
Some scouting and other advance work had begun.
"This is huge. This is a killer. I was devastated about this. We lost jobs that people were counting on," Pinkenson said.
Basically, the producers, skittish about Pennsylvania's tax credits, began scouting other locations this year.
In February, media questions about the Corbett administration's support for the credits put a cloud over the program, as money was running out for the current fiscal year, which ends June 30, Pinkenson said.
Gov. Corbett in March raised the allotment to $60 million in the 2011-12 budget, but until it passes, filmmakers will continue to shy away, she said.
She learned of the loss of World War Z in late March, she said.
Another disappointment was the loss of The Bourne Legacy, the next in the blockbuster spy series, though without original star Matt Damon. Comcast-owned Universal switched it to New York after suspending plans for shooting Ron Howard's Dark Tower project in the Big Apple.
"As soon as we have a budget, I'm sure there will be a lot of applications coming in," Pinkenson said.
World War Z is based on the novel of the same name by New York City-born Max Brooks, once a writer for Saturday Night Live. Subtitled "An Oral History of the Zombie War," it's his sequel to The Zombie Survival Guide.
Contact staff writer Peter Mucha at 215-854-4342 or firstname.lastname@example.org.