Stick-on wonder

A Devon woman has dreamed up peel-off murals that bring the look of fine-painted whimsy to walls, without the drips.

July 08, 2011|By Lini S. Kadaba, For The Inquirer
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  • Emerson Roy's newly decorated bedroom. ( Clem Murray / Staff Photographer )

The bedroom walls of Renae Roy's three daughters had a fresh coat of soft yellow paint. Pleasing certainly, but really just plain Janes.

By lunchtime on a recent Wednesday, in the room that Emerson, 5, and Mallory, 7, share, a cherry blossom tree would sprout, branching out to 8-plus feet. Fairies and elves would perch over closet doors and window frames, and dozens of swirly bubbles and giant butterflies would float across the whimsical landscape.

Across the hall, a 6-foot-tall leaf-munching giraffe would take up residence between two windows in 9-year-old Isabella's bedroom, bringing along a monkey for company. And Luke, the youngest at 3, would see his bedroom turn into a beachside escape, with a family of seals, sailboats, and even a lighthouse.

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"A dream room - that's what I'm going for," Roy, 34, a Wayne homemaker, said at 9 a.m. Three hours later, the makeover is done. No messy paints - and when the Roys move one day, they can take every bit of the wall art along with them.

Just peel and restick.

The colorful pictures on the Roy children's walls are stickers - but not the tacky vinyl decals that either curl at the edges or require a blowtorch to remove. These high-quality reproductions of paintings created by fine artists who work in watercolors, acrylics, oil, or digital paint are produced on fabriclike material that shows brushstrokes and adheres firmly to walls but peels off like Post-it Notes.

Called Muralistick (a play on realistic), the three-year-old business is the brainchild of Heather Clayton, 41, of Devon, an artist and mother who got the germ of the idea as she was expecting her first baby.

"I was painting a mural in the nursery, and I was upset," she recalled of that day in 2004. The process was messy and taking longer than a very pregnant woman could stand.

Clayton, who graduated from the University of Delaware, where she studied fine art, computer-aided design, and business, worked in Calvin Klein's design studio before marriage and children. She had a specific look in mind and searched out alternatives - but all the stickers looked like, well, stickers.

"I can't stand stickers," she said. Clayton wanted an instant fine-art mural but couldn't find that. In the end, she painstakingly completed the Valley Forge scene in the baby's room.

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