Plastic surgeons from Los Angeles to Maine are perfecting ways to pump up without cutting in. Methods vary. Some creams stimulate growth, and there are lasers that smooth out skin. Davis injects Botox - yes, botulinum toxin - into chest muscles to help women improve their posture.
It's as if toning is becoming more important than size.
"This is our busiest time of year," Davis said. "In the summertime, we see lots of people who want to enhance their breast area, and in the winter, we see people wanting to amplify their backside."
Davis devised the Pellevé Perk-up this spring after purchasing the Pellevé machine to aid in the removal of wrinkles from the jawline and eyes. Its radio frequencies get under the skin, repair collagen, and tighten it up. After some successes, he asked, why not try the breast area? He did and found that the results lasted about six months.
"Skin is skin," Davis said.
So far, he has seen 300 women for the Pellevé Perk-up this year, at a cost starting at $200 per session. Depending on the severity of wrinkling in the treated area, some people must visit a few times.
He's even more successful with the Botox injections.
Like Robinson, Allison Goldfarb, 47, wanted to improve her cleavage area. Her concern was about sagging more than the appearance of lines. Recently, Davis injected Botox into Goldfarb's chest muscles.
Within a week, Goldfarb's muscles relaxed and that improved her posture, making her breasts stand out.
"Essentially, you stand up straighter," Davis said.
Prices range from $200 to $600, depending on how many vials of Botox are needed. This procedure can be completed in one visit, but like Botox injections in the forehead, it may be repeated in six months to retain the posture.
"It's a nonsurgical way of doing something that would have required surgery in the past," Davis said. "And the best thing is, there is no recovery time."
Contact fashion writer Elizabeth Wellington at 215-854-2704, firstname.lastname@example.org, or @ewellingtonphl on Twitter.