A little nonsurgical tune-up and toning

In his Cherry Hill office , plastic surgeon Steven Davis applies radio-frequency energy to Grace Robinson's chest to tighten and smooth the skin. "There is definitely a lift," she said.
In his Cherry Hill office , plastic surgeon Steven Davis applies radio-frequency energy to Grace Robinson's chest to tighten and smooth the skin. "There is definitely a lift," she said. (APRIL SAUL / Staff Photographer)
Posted: July 27, 2011

Grace Robinson was pleased with the size of her breasts, but the 43-year-old wanted to smooth out the fine lines and wrinkles around her decolletage.

"I just wanted it to look a little perkier, around the breast area," said the Cherry Hill mother.

So, after a quick chat with her plastic surgeon, Steven Davis, Robinson found herself scheduled for a Pellevé Perk-up.

On a recent Wednesday afternoon, Davis spent 15 minutes gliding a wand that emitted radio frequencies over Robinson's chest. Afterward, her cleavage was noticeably smoother and tighter. She's definitely ready to rock a strapless dress.

"The changes were subtle, but I definitely look firmer," she said. "There is definitely a lift."

Plastic surgeons from Los Angeles to Maine are perfecting ways to pump up without cutting in. Methods vary. Some creams stimulate growth, and there are lasers that smooth out skin. Davis injects Botox - yes, botulinum toxin - into chest muscles to help women improve their posture.

It's as if toning is becoming more important than size.

"This is our busiest time of year," Davis said. "In the summertime, we see lots of people who want to enhance their breast area, and in the winter, we see people wanting to amplify their backside."

Makes sense.

Davis devised the Pellevé Perk-up this spring after purchasing the Pellevé machine to aid in the removal of wrinkles from the jawline and eyes. Its radio frequencies get under the skin, repair collagen, and tighten it up. After some successes, he asked, why not try the breast area? He did and found that the results lasted about six months.

"Skin is skin," Davis said.

So far, he has seen 300 women for the Pellevé Perk-up this year, at a cost starting at $200 per session. Depending on the severity of wrinkling in the treated area, some people must visit a few times.

He's even more successful with the Botox injections.

Like Robinson, Allison Goldfarb, 47, wanted to improve her cleavage area. Her concern was about sagging more than the appearance of lines. Recently, Davis injected Botox into Goldfarb's chest muscles.

Within a week, Goldfarb's muscles relaxed and that improved her posture, making her breasts stand out.

"Essentially, you stand up straighter," Davis said.

Prices range from $200 to $600, depending on how many vials of Botox are needed. This procedure can be completed in one visit, but like Botox injections in the forehead, it may be repeated in six months to retain the posture.

"It's a nonsurgical way of doing something that would have required surgery in the past," Davis said. "And the best thing is, there is no recovery time."


Contact fashion writer Elizabeth Wellington at 215-854-2704, ewellington@phillynews.com, or @ewellingtonphl on Twitter.

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