Why the movie 'Scarface' became a hip-hop icon

When Schoolly D, oft name-checked as the godfather of gangster rap, went to see "Scarface" for the first time, he brought the hottest girl on the block, expecting a down-and-dirty make-out session in the balcony of the Sameric, at 21st and Chestnut. But like every other woman in the theater, Schoolly's date sat in her seat with her arms crossed as he and the legion of guys in the audience were completely engrossed by what was happening on screen.

"Every man that walked out of that theater had just that look on his face like when they were a baby and looked at their mother's eyes. We were walking out like we were zombies," said Schoolly D, who has referenced the movie in his work and mimicked the famous black-and-white "Scarface" poster of Al Pacino for his 1996 compilation record, "Gangster's Story."

"We had to go back three or four times."

Despite being an overlong (three hours) movie that received mixed reviews and didn't rake in nearly as much box-office cash as studio suits expected, "Scarface" has reverberated throughout popular culture. Its iconic lines - "Don't get high on your own supply," "The world is yours" - are part of the cultural lexicon. Its influence can been seen in film and TV, where it's both revered ("Miami Vice") and parodied ("The Simpsons," "South Park") as an easy signpost for greed. It's even been referenced in the political sphere, with Bill Clinton and George W. Bush labeled as "President Scarface." Its merchandise still sells well, from T-shirts to video games to the novelizations by Philadelphia-based writer L.A. Banks, who passed away earlier this month.

"When the movie came out in 1983, people weren't used to that kind of gangster movie," said Ken Tucker, a former Inquirer reporter who's currently a TV critic for Entertainment Weekly and a music critic for NPR's "Fresh Air.". "[Director Brian] De Palma wanted to do something that was operatic and this grand artistic statement.

"Critics didn't think it had any artistic merit," said Tucker, author of Scarface Nation: The Ultimate Gangster Movie and How It Changed America (St. Martin's Griffin, $16.95). "But what regular audiences saw in it was this guy who came from nothing and rose to the top."