While gas drilling is more visible in northern and western Pennsylvania, the coalition said it deliberately sited its first conference in Philadelphia, where the industry has a low profile and has come under political attack because of Harrisburg's opposition to approving a production tax on shale gas.
"Southeastern Pennsylvania has so much to gain and certainly has a major role to play in this economic success story," said coalition president Kathryn Z. Klaber.
The industry will use the conference to promote converting gasoline and diesel vehicles to natural gas to help the region meet air-quality goals.
Robert C. Wonderling, president of the Greater Philadelphia Chamber of Commerce, said the region has much to gain from shale gas. Professional businesses - such as engineering firms, environmental service providers, legal firms, and financial advisers - are already getting work from the Marcellus industry.
Wonderling also said the environmental challenges of shale drilling also represent a research opportunity for universities and institutions like the Academy of Natural Sciences to "reduce the negative environmental consequences" of gas development.
Klaber, the shale coalition president, said she believes the industry's message of economic growth, jobs and energy security will resonate more strongly with Americans.
The protest organizers, who have called the industry event a "brazen expression of its political muscle," will present a competing vision of gas drilling, portraying the economic benefits as meager compared to the environmental and health risks.
Josh Fox, director of the Oscar-nominated fim "Gasland," is scheduled to be the headline speaker at noon rally on Arch Street near Broad Street.
For more on the industry conference: http://shalegasinsight.com
For more on the protests: http://shalegasoutrage.org
Contact staff writer Andrew Maykuth at 215-854-2947 or firstname.lastname@example.org.