With Southwest Airlines dropping its Philadelphia-Boston route, look for fares to rise

September 14, 2011|By Linda Loyd, Inquirer Staff Writer
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  • Southwest Airlines planes on the apron at Terminal E at the Philadelphia International Airport.
  • Southwest Airlines planes on the apron at Terminal E at the Philadelphia International Airport.
  • They cheered when Southwest announced service to Boston in 2010. Southwest says the route has not performed as hoped. (MICHAEL S. WIRTZ / Staff…)

It's going to cost more to fly to Boston. Just how much more is the question.

Southwest Airlines Co., which began flying nonstop from Philadelphia to Boston in June 2010, is eliminating the route effective Feb. 11, leaving only US Airways Group Inc. to fly there from here.

In February 2010, Southwest announced, with great fanfare, that it would provide another option to get to Boston. The airline hoped to steal away business travelers with lower fares.

Apparently, that did not happen.

Southwest made no public announcement, but in its latest published schedule of flights, posted on its website, Philadelphia's second-busiest carrier said that "scheduled service between Philadelphia and Boston will be discontinued on Feb. 11."

Story continues below.

Southwest spokesman Chris Mainz said Tuesday that the Philadelphia-Boston route "just hasn't performed the way that we would have liked."

"With the current economic environment, fuel prices, we are having to make some hard decisions with regard to flights and routes," he said.

Southwest has been retreating in Philadelphia, from a peak of 71 flights to 20 cities, to 55 flights to 18 destinations currently.

In July, Southwest announced it would eliminate four of those destinations on Jan. 8: Pittsburgh; Providence, R.I.; Manchester, N.H.; and Jacksonville, Fla.

At the time, Southwest also said it would trim Philadelphia-to-Boston flights from eight a day to six, then to five in February. But there was no mention of its pulling out of the route altogether.

The Dallas-based low-cost airline - which recently acquired the smaller AirTran Airways - is expanding in cities including Atlanta and Denver. In Philadelphia, US Airways, with an international hub and 444 daily flights, has proved to be a tough competitor, with fares that often beat Southwest's ticket prices.

"Obviously, Southwest sees a bunch of opportunities around the AirTran acquisition," said airline analyst Bob McAdoo, of Avondale Partners L.L.C.

The competitive situation in Denver, where United Airlines is pulling back, and in Atlanta, where AirTran is strong, may look "more attractive than continuing to grind out marginal returns in Philadelphia against US Airways, which has been a very strong, very dedicated competitor," McAdoo said.

He speculated that low-fare JetBlue Airways, with 100 daily flights from Boston - that city's largest carrier - may now come here.

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