Jonathan Storm: A look at nine network premieres with female leads

September 18, 2011|By Jonathan Storm, Inquirer Columnist
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  • ABC's "Pan Am" looks at the "Fly Me" days of the 1960s, when air travel was elegant and a stewardess could have some fun.
  • ABC's "Pan Am" looks at the "Fly Me" days of the 1960s, when air travel was elegant and a stewardess could have some fun. (BOB D'AMICO / ABC )
  • "2 Broke Girls" on CBS has Kat Dennings (right) of Bryn Mawr and Beth Behrs as struggling waitresses. (MONTY BRINTON / CBS )
  • Maria Bello of Norristown in "Prime Suspect."
  • Zooey Deschanel as the cute "New Girl."
  • "The Playboy Club" on NBC brings back the bunny suits. This flat production features (from left) Laura Benanti as Carol-Lynne, David Krumholtz as Billy, Eddie Cibrian as Nick, Amber Heard as Maureen, Leah Renee as Alice, Naturi Naughton as Brenda, Wes Ramsey as Max, and Jenna Dewan-Tatum as Janie. (JOHN RUSSO / NBC )
  • NBC's "Whitney" stars Whitney Cummings and Chris D'Elia, in a scene from the pilot. It focuses on a couple five years into their relationship. (JORDIN ALTHAUS / NBC )
  • Emily VanCamp stars in "Revenge," about a woman in the Hamptons out to cause trouble for those who hurt her father. (CAROL KAELSON / ABC )
  • ABC's "Charlie's Angels," a remake of the 1970s show, stars (from left) Minka Kelly, Annie Ilonzeh, and Rachael Taylor. (BOB D'AMICO / ABC )

Some spy must have journeyed to Hollywood from the land of the Amazons to put a potion in TV executives' apple martinis.

Eleven new scripted series introduce themselves in the 2011-12 season Premiere Week, which ends next Sunday. Nine feature women as the lead characters.

The three with the most buzz - ABC's Charlie's Angels and Pan Am, and NBC's The Playboy Club - all have their roots in the long-ago. Not surprisingly, those big-buildup series are also the worst of the nine, the groaner remake of the '70s Farrah Fawcett-Jaclyn Smith starrer coming in dead last among all new shows of the season.

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Sorry, Angels.

On the strong side, two sitcoms with the word girl in their titles are among the season's best new shows, and a cop show and a revenge fantasy, one rough, one glamorous, are also thoroughly worth watching.

There may be a more substantive reason than Amazon interference to explain TV's distaff display. Advertisers' main target in network prime time is women 18 to 49 years old, and network chiefs have decided that members of that audience like to watch more interesting versions of themselves.

" 'Empowered women' is definitely a theme of the network," ABC programming boss Paul Lee told TV critics at their annual summer meeting. "It's one of the reasons why we do so well with affluent women, and it's one of the reasons why our [advertising rates] are so high, because our advertisers know that we deliver that audience."

As to the male viewers, studies have shown that little boys don't particularly care to watch shows starring female characters. Big boys have different attitudes.

The new series, ranked by my estimation of their quality:

2 Broke Girls. (Mondays at 8:30, CBS). Bryn Mawr's Kat Dennings stars as a waitress on her home turf in a down-at-the-heels diner in Brooklyn. Newcomer Beth Behrs comes to work at the joint. She's the recently impoverished daughter of a Bernie Madoff type and found the job online, by "typing in places where nobody from the Upper East Side would ever go, ever."

Sitcoms these days are drawn to off-color jokes, and 2 Broke Girls has its share, but it's distinguished by the spark between its stars, whose opposite characters are already bonding strongly by the end of the first episode.

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