Trick-or-treat for Philabundance

Posted: October 27, 2011

UNICEF, the United Nations Children's Fund, gets less attention these days for its Halloween coin collection.

The project started in Philadelphia in 1948, when the Rev. Clyde Allison and his wife, Mary Emma, wanted to "turn trick-or-treat into something good." More than $164 million later, UNICEF still aims to improve the lives of children worldwide (youth.unicefusa.org).

Back then, one cent bought 20 glasses of milk, UNICEF organizers said.

Now Philabundance, the region's largest hunger relief organization, is launching a local Halloween coin campaign, and it needs 50 cents to provide one meal to one of the region's 900,000 food-insecure individuals.

Philabundance is calling its Halloween effort a campaign to "Scare Hunger." A tool kit with labels for homemade collection cans, fliers, and instructions is at philabundance.org/scarehunger.

Questions can be directed to Shira Rosenwald at Philabundance: 215-339-0900, Ext. 223; or srosenwald@philabundance.org.

- Dianna Marder

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