Commercial real estate broker in Philly with an unusual niche: Nonprofits

November 20, 2011|By Diane Mastrull, Inquirer Staff Writer
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  • Cathryn Coate, a commercial real estate broker devoted to nonprofit groups and other firms that can't afford much, with Nancy Maguire (right), executive director of Women's Therapy Center.
  • Cathryn Coate, a commercial real estate broker devoted to nonprofit groups and other firms that can't afford much, with Nancy Maguire (right), executive director of Women's Therapy Center. (APRIL SAUL / Staff Photographer )
  • Cathryn Coate helps nonprofit groups find office space in Phila. "I'm sure I'm the only . . . broker with a master's in social work," she said. (APRIL SAUL / Staff Photographer )

Cathryn Coate most certainly is not a cheerleader for the commercial real estate business, describing it as "very competitive, very cutthroat, real nasty."

Her initial impressions of the industry's brokers? "Sort of an oily salesman," was one way she put it in an interview last week. Another was: "Manipulative."

So it was a stunner to many who knew her when Coate became a commercial real estate broker 14 years ago.

"I don't think anyone could have imagined this is what she would do," said Diane Dalto, a consultant to the arts community, which Coate was influential in getting Ed Rendell to embrace when he was mayor. "In retrospect, it seems like the perfect thing."

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Specifically, what Coate is doing is something few in commercial real estate are devoted to: serving small nonprofit organizations.

That's not a group typically at the center of eye-popping deals for high-end office space that set the real estate world atwitter - conventionally or social-media-wise.

Quite frankly, it's a venture Coate's current boss wasn't sure about when he hired her in 2009, in an economy unkind to even veteran real estate deal-makers focusing on more traditional markets.

"I thought we were taking a bit of a chance," Doug Sayer, president and chief executive officer of Colliers International-Philadelphia, said last week. "I really did not understand the nonprofit real estate business. I do now."

Not only that, Colliers matches every donation to a nonprofit that Coate makes. She usually contributes 5 percent to 10 percent of her commission to each organization whose deal she brokers.

"I'm sure I'm the only real estate broker with a master's in social work," quipped Coate, 57, a South Philadelphia Quaker and mother of three, who started her career as a social-services caseworker in Chester County.

In general, nonprofit groups are a burgeoning sector in Philadelphia, growing 40 percent between 2000 and 2009, said Sean Coghlan, a market-research analyst at Jones Lang LaSalle Americas Inc. Nonprofit groups occupy 3 percent to 4 percent of the office market in the city's central business district, or 1.4 million to 1.8 million square feet, he said.

Coate's target clients are nonprofit groups typically in need of 2,500 to 15,000 square feet.

The organizational structures of nonprofit groups, their funding challenges and notoriously slow decision-making tendencies, aren't for everyone.

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