Ever heard of Bullas, Spain? I hadn't, and neither had the specialty bottle purchasing honchos at the P.L.C.B. before they were presented with this highly rated bottle of 3000 Años (93 points from the Wine Advocate), knocked down from $90 to $29.99. Unfamiliarity, I suspect, is at the heart of the discount. But as one might surmise from label and name, wine has been made for three millennia in this region of southeastern Spain near Murcia. As in its better-known wine-producing neighbor, Jumilla, monastrell is the principal grape. This Años, however, is made in a thoroughly modern power-red style, with intense purple-black fruit (like wild blueberries) from 100-year-old vines, an almost Rhône-ish nose of dried herbs from added syrah, an oaky cocoa smoothness across the mid-palate, and plenty of rich structure and lingering to match your meatiest plancha dish now, or last a few years in the cellar. By then, once this bottle gets wider distribution, Bullas should be far better known.