WE GIVE A hearty thumbs-up to whatever smart person decided that it was time for a Zoe Strauss photography exhibit (at the Philadelphia Museum of Art until April 22) and two thumbs-up for Strauss herself, who thought of displaying her images on 54 billboards around the city.
There are many wonderful aspects of this very public, very temporary way of displaying art.
First, we wish more billboards were devoted to art and fewer to strictly commercial messages. We need more presence of art in our lives, and billboards are a great canvas for high-impact works; it's a perfect way to have art confront us where we live, rather than confined to the walls of museums and galleries. (And cheers to Clear Channel Outdoor and Krain Outdoor Advertising, for donating their billboards.)