PRESIDENT OBAMA'S State of the Campaign speech - a free prime-time TV ad last night - put down some pretty clear markers for his re-election bid.
No surprise: He's running on the theme that the haves need to help have-nots by paying higher taxes and that the middle class needs relief.
He preached to the masses in his address to Congress. Think of it as "Occupy the Hall of the House" or, as Republicans call it, "class warfare."
To the extent that there are more have-nots than haves, it might well be a smart political path. To the extent that voters are disappointed or fed up with Obama, he might be judged more on product than promise.
It is, for example, one thing to pledge tax fairness for all at some distant point in time. It's quite another to convince America that prosperity is just around the corner. Ask one-term President Herbert Hoover.
Still, last night Obama tried.
"The state of the union is getting stronger," he said, as he pushed for programs to create "an America built to last." (Last year it was "win the future.")
It was a good speech with good rhetoric, also no surprise.
"Think about the America within our reach," he said, "a country that leads the world in educating its people . . . that attracts a new generation of high-tech manufacturing and high-paying jobs . . . where hard work pays off and responsibility is rewarded."
Then he got into the quasi-occupy thing: "We can either settle for a country where a shrinking number of people do really well while a growing number of Americans barely get by, or we can restore an economy where everyone gets a fair shot, everyone does their fair share and everyone plays by the same rules."
He touted new job creation, and said that manufacturers are "hiring again" and that "the American auto industry is back."
(In a piece of nice timing, the Labor Department yesterday issued an "economic news release" noting that 46 states show decreased unemployment since a year ago. Pennsylvania is among them: The rate fell from 8.5 percent in December 2010 to its current 7.6 percent.)
He delivered obligatory nods to fixing stuff like the tax code, education, infrastructure, immigration and energy policy, and did the thing about billionaire Warren Buffett paying a lower tax rate than his secretary.
This is all familiar ground, plowed before, and largely reliant on a recalcitrant Congress for action.
In fact, Obama said that many watching were thinking that nothing is going to get done because Washington is broken.
