LAST MONDAY night, nearly a million American viewers tuned in for the season 4 premiere of "RuPaul's Drag Race." The extra-sassy show is a reality-based elimination, a madcap mash-up of "Project Runway" and "America's Next Top Model." Only the competitors are men who dress like women - and who survive or get eliminated by lip syncing "for their lives."
Last Monday's viewership was a 50 percent increase over season 3's first episode and set a record for the lil' Logo channel (163 on your Comcast dial). The show's sudden popularity seemed curious: Why did RuPaul and his "girls" catch on, now? Are reality-TV watchers finally realizing these programs are meant to be enjoyed and laughed at, and the more laughter, the better? Or, was it that glamazon host/hostess RuPaul Charles has recently been out and about more than usual, making a cameo on "Real Housewives of Beverly Hills" and showing up in gold lamé on bus shelters nationwide?