New Jersey already planning 2014 Super Bowl

February 06, 2012|By Peter Mucha, Inquirer Staff Writer
  • MetLife Stadium will be the site of the first outdoor cold-weather Super Bowl.

Even before a team from the Meadowlands - the New York Giants - earned a spot in the Super Bowl, New Jersey was preparing for a Super Bowl at the Meadowlands.

Two years from now.

"An awful lot of preparation is required for an event of [that] size, and we are taking this quite seriously," said Lt. Steve Jones, spokesman for the state police.

The NFL voted in 2010 to award the 2014 game to a bid led by the Giants and New York Jets, setting the stage for the first outdoor cold-weather Super Bowl.

The game at MetLife Stadium in East Rutherford will be the culmination of "a two-week-long economic juggernaut that will require coordination on transportation, security, fan events, and hospitality," said John Durso, spokesman for NJ Transit.

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Estimates of the financial boost to the New York-North Jersey region vary greatly, from about $50 million to more than $500 million, with the Big Apple getting the biggest bite.

The Super Bowl is a logistical nightmare regardless of location, with hordes of media and a supersize VIP list, including business leaders, politicians, and entertainment superstars.

Party and event planning got off to a fast start in September with the announcement of 20-plus corporate sponsors - including PepsiCo, Bank of America, Tiffany, Hertz, and Citigroup - by the New York/New Jersey Super Bowl host committee.

At Sunday's game, Gov. Christie has said he will sit with former American Express president Al Kelly, who heads the committee, and Wayne Hasenbalg, chief executive of the New Jersey Sports and Exposition Authority.

As for scoping things out for 2014, those two "will be doing a lot more of that than I will," Christie said.

Bon Jovi fans already have a Facebook page to campaign for the Jersey band as halftime entertainment. (Bruce Springsteen rocked in the 2009 Super Bowl.)

The North Jersey location poses two unique challenges: the threat of snow and proximity to the site of the World Trade Center disaster.

After the selection of the new, $1.6 billion stadium was announced in May 2010, media scribes quickly raised fears of a repeat of the Snowball Game, where fans at the old Giants Stadium pelted one another and players in late 1995.

"Think injury. And alcohol. And arrests," said the New York Times.

(Local fans, take note: If all goes well, more Super Bowls could be played at un-domed cold-weather sites such as Lincoln Financial Field, NFL commissioner Roger Goodell has said.)

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