Every man, woman, child, household pet, and domesticated farmyard animal on the planet (with the exception of yours truly) watched Sunday's Super Bowl game, which saw the New York Giants fell the mighty New England Patriots, 21-17. It was the most-watched program in U.S. TV history, drawing an average of 111.3 mil domestic viewers, according to Nielsen SoundScan (Madonna's halftime show drew 114 mil). Global numbers aren't in, but we imagine they are spectacular.
Twitter-twitter-twitter the NFL
Sunday's game also broke the Twitter record, indicating that many, many people tweeted about the contest, an indication, says Inc.com, that it was a most important cultural phenom. There was an average of 10,000 tweets per second (TPS) in the final three minutes of the game, Twitter says. Quite astounding.