Driver's Seat: A kick in the pants for distracted and other drivers

February 08, 2012|By Scott Sturgis, For The Inquirer
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  • At the auto show here, product specialist Ashley Dickinson shows off Cadillac's new CUE more-than-touch-screen system.
  • At the auto show here, product specialist Ashley Dickinson shows off Cadillac's new CUE more-than-touch-screen system. (AKIRA SUWA / Staff Photographer )
  • Touch-screen electronics inside a 2012 Ford Focus. The automaker says it has heard drivers' complaints with the system and has worked to reduce clutter and perform faster. (ALEJANDRO A. ALVAREZ / Staff…)

In the race to recapture the attention of distracted drivers, Cadillac is skipping the lights and chimes and whistles.

It's offering a vibration in the seat - left side or right side - to tell drivers when another car approacheth.

Cheeky.

It's just the newest way to pull drivers' attention back to the task at hand - or, in this instance, warn them, when backing out of a parking space, of a vehicle about to cross their path.

Yet, the drive toward new ways of saying "Look at the road, pal" dances intimately with consumers' desire for ever-cooler high-tech gadgetry that serves to keep us distracted.

Story continues below.

Advances both of the alerting kind and of the distracting kind made their presence known at last week's Philadelphia International Auto Show.

Taking a CUE: The Cadillac User Experience offers a new level of infotainment interface for drivers.

Jim Vurpillat, Cadillac's global director of marketing, showed off the system, which will be available in the company's new ATS and XTS models. It offers more than just a plain, old touch screen like the kind you might find at an ATM. Now, drivers can get feedback just like they get from their own high-tech toys.

"It's touch, swipe, scroll, pinch - all the things that people are used to in their smartphones," Vurpillat said.

It also gives a little buzz to the fingers when something is selected.

The system will debut later in the spring in the new Cadillac XTS large sedan.

Seat of your pants: Cadillac will also offer a new rear cross-traffic alert, which is useful for backing your new ATS or XTS out of a parking space when you're parked between, say, a Hummer and a Land Cruiser.

It buzzes the right side of the seat if a vehicle is coming at you from the right rear, or the left if it's coming from the left.

And a virtual bumper will recognize you're about to back into something and apply the brakes.

Time for coffee?: The 2013 Ford Fusion will add something called the Lane Keeping System.

Using a camera to detect the white line on the right and dotted line on the left, the system alerts drivers when they're drifting, said Jason Sprawka, a Ford marketing manager.

Lots of automakers offer a similar package already, but this one comes with a nifty three-tier warning system:

At first, the steering wheel will vibrate.

If it's reactivated, the steering will drift you back to where you want to be.

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