Conshohocken couple makes chocolate art like M&M's Ms. Brown

February 14, 2012|By Kristin E. Holmes, Inquirer Staff Writer
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  • Food sculptor Jim Victor works on the chocolate diploma for the new M&Ms character, Ms. Brown. He was trained at the Pennsylvania Academy of the Fine Arts.
  • Food sculptor Jim Victor works on the chocolate diploma for the new M&Ms character, Ms. Brown. He was trained at the Pennsylvania Academy of the Fine Arts. (MICHAEL S. WIRTZ / Staff…)
  • Marie Pelton works on an eyebrow of the new M&M character Ms. Brown, which was displayed in a Soho art gallery. (MICHAEL S. WIRTZ / Staff…)
  • Marie Pelton brushes away chocolate dust created while carving a detail. (Michael S. Wirtz/Staff)
  • Jim Victor works on the "Ms. Brown" chocolate diploma. ( MICHAEL S. WIRTZ / Staff Photographer )
  • Marie Pelton did the majority of work on "Ms. Brown." The sculpture is 66 inch by 43 inch and made of about 300 pounds of chocolate over a structure of steel, wood, and foam. The exterior will get a final coating of chocolate to smooth out the color and texture of the sculpture.( MICHAEL S. WIRTZ / Staff Photographer )
  • A drawing of "Ms. Brown" is used as reference while making the chocolate sculpture. ( MICHAEL S. WIRTZ / Staff Photographer )

Jim Victor's first chocolate sculpting job nearly ended in a meltdown.

The Conshohocken sculptor made busts of stars Mickey Rooney and Ann Miller for a 1982 celebration of the 1,000th performance of the Broadway musical Sugar Babies.

The famously big-haired Miller swept into the party and then slammed into the sculpture table.

Chocolate heads rolled. Candied Ann's neck was broken; Mickey's nose, crushed.

At that moment, Victor's fears about trading on his Pennsylvania Academy of the Fine Arts training to make figures out of food seemed to crystallize.

He asked himself: Do I want to be associated with this? Will it hurt my career? Do I want to get chocolate on me?

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Eventually the fears were replaced by a bread-and-butter reality. (Yes, he's sculpted in both.)

"I wanted to make a living," Victor said. "I decided I'm going to take this seriously. I had no more delusions about art and artists."

Since then, Victor and the team at Jim Victor Food Sculpture - which includes Victor's wife, the sculptor Marie Pelton - have become nationally recognized leaders in an unusual field.

Victor and Pelton have made figures out of pasta, cheese, and chicken salad for companies including Subway and organizations such as the NFL Hall of Fame. They served as consultants on a forthcoming movie starring Jennifer Garner, and about a week ago they completed a chocolate sculpture of a new M&Ms character, Ms. Brown.

The newly introduced chief chocolate officer was featured in a commercial during the Super Bowl.

The 300-pound, bespectacled, high-heels-wearing chocolate version created mostly by Pelton was unveiled during a party Tuesday at a pop-up gallery in New York. The Soho space was turned into "the Museum of Chocolate Art" for the week that the sculpture was displayed, through Sunday.

When Victor decided to become a sculptor decades ago, he had no clue that one day his work would be edible.

He grew up near Harrisburg and entered the academy in the mid-1960s.

"I always wanted to be an artist, but I was always discouraged and told you won't make money," said Victor. "But there's this beacon in your head, and you just know what you want to do."

At the academy, Victor studied - and partied - with classmates including the movie director David Lynch and the production designer Jack Fisk, who later married the actress Sissy Spacek.

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