The January retail sales figures were an improvement from December, which were downwardly revised to show a flat reading. And excluding autos, building materials, and gasoline-station sales, core retail spending jumped 0.7 percent.
The "retail sales data are better than they look, but they don't suggest that consumption growth is about to set the economic recovery alight," Paul Dales, an economist at Capital Economics, wrote in a note to clients.
The government's retail sales report is its first look each month at consumer spending, which represents 70 percent of economic activity. The positive data suggest that hiring gains have boosted confidence and are encouraging more people to spend.
Economists had expressed concerns that consumers might pull back on spending this year because their wages had not kept pace with inflation. And many consumers relied on savings to make up the difference.
The retail sales report shows consumers are managing to increase spending at the same pace they did late last year, despite only small gains in pay. "The good news is that the strong January gain establishes that the consumer trend is not folding," said Pierre Ellis, an economist at Decision Economics.
Retail sales have risen about 21 percent since hitting a recession low. And they're nearly 6 percent above their prerecession high.
January sales might have been stronger if auto sales had not dropped 1.1 percent. That was a surprise after most dealers reported sales increases last month.
The government's auto-sales figures and the automakers' numbers don't always match up. And dealers may have also offered discounts to boost sales. Low interest rates, better loan availability, and new car models have helped drive sales higher in the last three months.
One encouraging sign: Consumers spent much more at general-merchandise stores, a category that includes big chains such as Wal-Mart and Target, and at department stores such as Macy's. Sales at those stores jumped 2 percent, after declining 0.7 percent in December. And Americans are spending more at restaurants and bars, which reported a 0.6 percent increase in sales.
Sales at online and catalog retailers fell 1.1 percent, the most in almost two years. Shoppers likely pulled back after the holiday shopping season. Consumers are taking on more debt after cutting back immediately after the recession.