Tattle: Comcast dials up 4 minority nets

February 22, 2012|By Howard Gensler
Image 1 of 2
  • Adele accepts her best-album award at the BRIT Music Awardsyesterday in London.
  • Adele accepts her best-album award at the BRIT Music Awardsyesterday in London. (DAVE HOGAN / GETTY IMAGES )
  • Magic Johnson: He'll lead Aspire Network. (FILE PHOTO )

COMCAST'S TAKEOVER of pre-"Smash" NBC/Universal came with a price steeper than owning some of network television's crappiest shows.

As part of its agreement with the FCC and the Department of Justice, the media giant will launch four minority-owned networks on its cable-TV systems in the next two years.

The networks announced yesterday include:

* Revolt, a channel conceived by "P. Diddy" Combs and MTV veteran Andy Schuon, and surprisingly, not about an uprising of people who get their Comcast bill. Revolt will have programming that includes music videos, live performances, music news and interviews. Sounds like that new Ryan Seacrest channel.

Story continues below.

Revolt is slated to launch in 2013.

* Aspire, to be led by Earvin "Magic" Johnson in partnership with GMC TV, will dedicate itself to enlightening and positive programming aimed at black families.

It will air movies, documentaries, music and comedy, as well as faith and inspirational programs.

It will launch this summer. And in a couple of years it will merge with OWN.

* El Rey, proposed by Hollywood director Robert Rodriguez and FactoryMade Ventures executives John Fogelman and Cristina Patwa, is designed to be an action-packed, general-entertainment network for Latino and general audiences.

El Rey, not to be confused with the Stephen Starr restaurant of the same name, is scheduled to debut by January 2014.

* BabyFirst Americas, from Spanish-language TV veteran Constantino "Said" Schwarz, is designed for very young children and their parents.

It will emphasize the importance of early development of verbal, math and motor skills, the network said.

Plans are for it to be on-air in April.

* YouTube, meanwhile, is creating 25 hours of programming per day with the help of some established names in traditional TV and $100 million of Google's money.

Soon there is going to be an endless supply of cheaply produced programming.

* In other "Magic" Johnson news, did you know he's now the owner of the "Soul Train" library and brand?

His company's CEO, Kenard Gibbs, told the Associated Press that the company was discussing a "Soul Train" TV variety show, talking about taking "Soul Train" to Broadway, looking into film and book deals and, in 2013, launching the first "Soul Train" cruise.

Uh, it's "Soul Train," not "Soul Boat."

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