A look at the sale process for companies like PMN

February 23, 2012|By Mike Armstrong, INQUIRER STAFF WRITER

To many observers, it seems strange that two investor groups interested in buying Philadelphia Media Network Inc. have been rebuffed in their attempts to submit bids.

Philanthropist Raymond Perelman and developer Bart Blatstein have each complained about being denied the chance to make an offer for The Inquirer, the Philadelphia Daily News, and Philly.com.

PMN's owners, a group of financial-investment firms led by privately held hedge funds Alden Global Capital and Angelo, Gordon & Co., won't say why. Neither will Evercore Partners Inc., the New York investment bank hired to manage the sale of the parent company of the media properties.

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But interviews with some who make a living buying and selling companies have provided insight into what is a methodical process, and one that is not always transparent.

When a company is considering a sale, information packages are made available to those interested in buying. Groups that want to go forward submit expression-of-interest letters, which include price and any conditions on a bid.

An investor group organized by former Pennsylvania Gov. Ed Rendell is the only one that has confirmed publicly that it has submitted such a letter. At a recent public meeting, Rendell indicated that his group's offer may not be the highest but has fewer conditions, helping to confirm that there are other bidders.

It's not clear who the other bidders for PMN may be. People familiar with the jockeying going on in the current sale process tend to suggest one or more local investor groups may be participating, or possibly a private-equity firm.

The newspaper industry has some qualities that would be attractive to private-equity firms, according to Matthew Rhodes-Kropf, a professor at the Harvard Business School. First, the newspaper business has been shrinking. With a typical five-year time horizon, private-equity investment "can be very good where anything needs to change," such as consolidating distribution or printing presses.

Generally, investment banks want to cast a wide net for possible bidders and create as much of an auction as they can, to get the best price possible, said one investment professional who advises media companies on recapitalizations and acquisitions.

But as several brokers and analysts noted, print media has not been a hot sector for several years, especially the newspaper industry.

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