Tattle: Kraft yanks 'GCB' cheese ads

Posted: March 08, 2012

ANOTHER MAJOR corporation has decided to pull advertsising due to controversial content, but this time it isn't Rush Limbaugh in the crosshairs.

According to London's Daily Mail, which sourced TMZ.com and the New York Daily News, Kraft Foods has decided to yank its Philadelphia Cream Cheese commercials from ABC's "GCB."

The cheese giant says it received customer complaints.

And not about Velveeta.

"Philadelphia has decided to pull its advertising from 'GCB' . . . We have received a few complaints from consumers and their opinions about our advertising are important to us," a Kraft representative told TMZ.

"GCB" is based on the book Good Christian Bitches, by Kim Gatlin. Christian groups say it's offensive to Southern Christian women.

In 10 years of Tattle, in which seemingly every group under the sun has been offended by something on TV, this is a first for Southern Christian women.

* In a barely related story, TLC has canceled "All-American Muslim," which also faced an ad boycott.

Fighting for 'Bully'

Once-bullied Katy Butler has become the face of a campaign to change the rating of "Bully," a documentary that tracks victims and perpetrators of bullying in American schools. The film, set for release later this month, has been rated R for language.

Katy, along with the Weinstein Co., wants the rating changed to PG-13 so more young people can see it.

"This could change bullying and save lives," the high-school junior from Ann Arbor, Mich., said.

The Weinstein Co. appealed the R-rating, but the Motion Picture Association of America, which oversees movie ratings, declined to change it. That inspired Katy to start an online campaign on Change.org.

The online petition reads: "MPAA: Don't let the bullies win! Give 'Bully' a PG-13 instead of an R rating!"

Katy collected more than 200,000 signatures in 10 days and delivered them yesterday to the MPAA's headquarters in hopes it might reconsider its decision.

MPAA officials met with Katy and her mom but like most adults who don't know how to deal with a teen problem, blew her off.

"Even though we think this is a wonderful film and very worthwhile film for people to see, our main purpose is to give parents information on the level of content," Joan Graves, chairwoman of the classification and rating administration, said in an interview.

"She wants us to ignore the level of content because this is a good film, and we can't do that. We have to be consistent."

"There's some language in the film, but the language is the language kids use every day at school," said Katy's mom, Anne Butler. "This is kids' language. It's not an adult situation with adult language. This is what our kids see and hear every single day."

Publicity genius Harvey Weinstein has threatened to withdraw his future films from the MPAA rating system if the rating on "Bully" isn't changed. He and "Bully" director Lee Hirsch have declined to recut the film, saying such editing would minimize the harsh realities of bullying.

TATTBITS

Raven-Symone will take over

the lead in the hit Broadway musical "Sister Act" March 27, playing a nightclub-singer-turned-nun.

* Also heading to Broadway is

new Spider-Man Andrew Garfield, who's starring opposite Philip Seymour Hoffman in a revival of Arthur Miller's "Death of a Salesman" on Broadway.

Ananda Marchildon, a

former winner of the TV show "Holland's Next Top Model," has won a lawsuit against Elite Model Management after being dropped because her hips were too big.

Since when are models allowed to have hips?

- Daily News wire sources contributed

to this report.


Email gensleh@phillynews.com

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