Spectators are welcome to see bone-jarring bull-riding action in a South Philly parking lot this morning.
We're talking real big-horned bulls - though the free event is, in part, a promotional stunt for a new pub noted for its mechanical bull.
That's the PBR Bar & Grill at the new XFinity Live complex on Pattison Avenue, where the Spectrum used to be.
The initials PBR come not from Pabst Blue Ribbon but from Professional Bull Riders, a competitive rodeo circuit affiliated with a handful of PBR eat-and-drinkeries around the country.
About 10:30 a.m., eight pros will take to a makeshift mini-arena in the XFinity Live parking lot to begin riding eight bulls.