Charlie Beatty was the last person to imagine his teddy-bearish image gracing billboards in South Jersey. But once the Cammarata brothers (Filippo, Max, and Tony) had lured the affable wine guru from Canal's Bottlestop to WineWorks, their snazzy store in Marlton, they spread the word with roadside flair. "Charlie's got a new shirt," shouted the billboard, telling motorists of his new home.
"His impact has been unbelievable," said Filippo. Beatty has added to their already large selection of 800 labels and brought along his huge and devoted clientele.