Worldwide rights to the Fred Segal name, a moniker that over the last five decades has become a sort of shorthand for the Los Angeles fashion-shopping experience, have been purchased for an undisclosed sum by a New York City design firm.
Sandow Media, which announced the acquisition, said the deal would allow it to put the red-white-and-blue Fred Segal logo on merchandise, as well as build Fred Segal stores around the world. Not included in the deal are the two brick-and-mortar Fred Segal retail centers — one on Melrose Avenue in Los Angeles and one in Santa Monica, Calif.
“This is a brand with a lot of equity, a lot of potential, not just in the United States, but around the world,” said Michele Caniato, president of Culture & Commerce, Sandow’s design-management agency division, which will be responsible for expanding the brand. He declined to reveal the price tag, but said, “I think we will see north of $300 million in revenue over the next three years.