Philadelphia International Airport has awarded a $20.4 million, seven-year contract for airport advertising to Clear Channel Airports, of Allentown, the company said Wednesday.
The company will install 76 large digital screens to display advertising, including thirteen 70-inch screens in baggage-claim areas and 50-square-foot digital walls on the overhead arches of concourses B and C, said president Toby Sturek.
The city-owned airport will receive a minimum of $20.4 million over the seven years of the contract, or 60 to 65 percent of gross ad sales, if that amount is greater, under terms of a contract signed this month by Mayor Nutter. The digital displays will be installed by the third quarter of 2012, Sturek said. The company is a division of advertising group Clear Channel Outdoor Inc.