Exelon launches a new logo

Posted: May 25, 2012

Exelon Corp., the parent company of Peco Energy Co., on Thursday launched a new corporate logo and brand strategy following its $7.9 billion merger with Constellation Energy Group of Baltimore.

Exelon’s new logo, which replaces the green and blue logo that Exelon has used since its formation in 2000, is "a modern, dynamic and progressive emblem that better represents the new company," Exelon said in a news release. The new logo depicts the company name beside a tri-color flag-like symbol "to represent that Exelon is leading the charge."

The logos and visual styles for Exelon’s utility companies, including Peco, will not change.

– Andrew Maykuth

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