Night Market getting love from Roots' Ahmir "?uestlove" Thompson

Crowds at a Night Market in Chinatown last year. A VIP tent at the most recent Night Market was well-attended but unexciting. ELIZABETH ROBERTSON / Staff
Crowds at a Night Market in Chinatown last year. A VIP tent at the most recent Night Market was well-attended but unexciting. ELIZABETH ROBERTSON / Staff
Posted: June 22, 2012

Everyone, it seems, wants to be a VIP. Some will actually pay for the privilege of being privileged.

That truism inspired the Food Trust — a nonprofit naturally looking for revenue — to set up a VIP tent at its last Night Market event, which gathers food trucks, vendors, and restaurants and 20,000 or so people for an evening of pay-as-you-go sampling.

But at the Piazza at Schmidts in Northern Liberties last month, the first VIP experience seemed to lack the letter "I."

It was well-attended but unexciting, said Diana Iskolsky, the Night Market coordinator. "It felt like a very white bright tent with banquet tables, and it stuck out like a sore thumb. Although we learned people got a good deal, we didn't feel like it reflected the Night Market vibe."

The Food Trust, meanwhile, had been talking to Quest Loves Food, the catering company owned by Philadelphia native and Roots drummer Ahmir "?uestlove" Thompson.

Iskolsky said the Food Trust asked the company — whose stock in trade is Creole-seasoned, Lancaster County-sourced fried chicken, which was ranked 15th on Bon Appétit magazine's list of the "25 Things to Eat, Drink and Cook in 2012" — to run the VIP operation at the next Night Market, at Ninth Street and Washington Avenue, from 6 to 10 p.m. next Thursday.

The Quest Loves Food Pop-Up at Night Market will be a ticketed event within Night Market.

"This will be an immersive experience with food and music," said Alexis Rosenzweig, who runs Quest Loves Food. She is working with interior designers to create a "fully designed Asian-inspired speakeasy," where for $55, a Night Market attendee can sample drinks created by mixologists from the Walnut Street bar-restaurant Farmers' Cabinet (based on liquors from Philadelphia Distilling), drink Yards Brewing's beer, and listen to a four-hour playlist curated by ?uestlove.

Rosenzweig said Love's Drumsticks would be served, as would a new product called ?uestfucious cupcakes, which are cupcakes topped with a fortune cookie, and black-and-white salt-and-pepper popcorn.

Both Rosenzweig and Iskolsky said it was too soon to tell if Quest Loves Food will be part of the August Night Market, set for Aug. 16 in Mount Airy.

Besides the $55 VIP ticket, there are $75 "plus" tickets that step up the donation. Information: nightmarketphilly.org.

Contact Michael Klein at mklein@philly.com.

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