To help attract a younger crowd and better compete with Atlantic City's seaside casinos, SugarHouse on Penn's Landing has brought the beach to the city.
Or at least a beach resort of sorts.
The making of SugarBeach on Friday included the delivery of 110 tons of sand and the planting of more than 30 live Florida palm trees along the casino's 7,000-square-foot stretch of waterfront overlooking the Delaware River and the Ben Franklin Bridge.
SugarBeach will debut to the public at 2 p.m. Saturday, and will be open for nine days, with food, drink and entertainment. It aims to compete against the beach bars at some Atlantic City casinos, including Bally's, Trump Plaza and the Atlantic Club. The new $2.4 billion mega casino Revel, which debuted in early April on the Boardwalk, got legislative approval this week to build its own beach bar.