The success of a tough antismoking advertising campaign shows why Big Tobacco fights so hard against such efforts.
When presented with the facts, smokers really do want to quit. And the facts are exactly what a graphic $54 million advertising campaign run by the Centers for Disease Control and Prevention provides.
The "Tips From Former Smokers" campaign includes photos and videos of people suffering from the aftereffects of smoking. In one video, a man in a shower explains: "When you have a hole in your neck, don't face the showerhead." In another, the mother of a boy who contracted asthma from secondhand smoke, says: "Don't be shy to tell people not to smoke around your kids."