Sergio Pininfarina | Sports-car designer, 85

Posted: July 06, 2012

Sergio Pininfarina, 85, whose design firm created the rakish and elegant auto bodies of some of the most popular, and fastest, cars ever made by Ferrari, Alfa Romeo, Maserati, and Fiat, died Tuesday at his home in Turin, Italy.

In 1961, Mr. Pininfarina took the reins of the family company from his father, Battista, who founded it under the name Carrozzeria Pinin Farina in 1930 and then rebuilt it virtually from scratch after Allied bombers destroyed its plant along with the rest of Italy's industrial base in World War II.

The younger Pininfarina, who brought a flair for marketing as well as design to the family business, scored his first successes in collaboration with Ferrari, the race-car maker known for its lucrative business in rich men's toys.

"Ferrari would not be Ferrari without Pininfarina," said Michael Sheehan, founder of the online Ferraris' collectors newsletter, Ferraris-online.com. "Ferrari built the machines, and basically Pininfarina clothed them." - N.Y. Times News Service

|
|
|
|
|