Carole Goren Weiner, partner in ad agency

Weiner
Weiner
Posted: July 11, 2012

WHEN a kindergarten teacher told Carole Goren Weiner that her little daughter needed speech therapy to correct a lisp, mom blew up.

"Don't you dare!" she cried. "My kid makes more money than you do!"

That was because her daughter, Aliza, was the star of a TV commerical for Henry Faulkner Oldsmobile in the early '70s in which her lisp and her pigtails were featured attractions. In the ad, she pretended to be Henry Faulkner's niece while extolling the wonders of the Oldsmobile. At the conclusion of the pitch, Aliza would say, "Can I have some ice cream now, Uncle Henry?"

Her mother's reaction when a school official wanted to correct the lisp says something about Carole Weiner. She wasn't a woman to stand meekly on the sidelines. She spoke her mind regardless of the consequences and would go to the mat for what she believed in.

Her husband, Robert Weiner, said a friend once said to him, "You must be something special to be able to handle her."

Carole Goren Weiner, who provided much of the creativity and artistry in Robert Carole Advertising, the ad agency she and her husband ran in Philadelphia from 1965 to the early '80s, specializing in auto advertising, died of cancer June 28 at 78 years old. She was living in Palm Springs, Calif., but had lived most of her life in Philadelphia and Elkins Park.

"She was wickedly funny," said Aliza, now Aliza Bixby, grown up and free of her lisp. "She was an amazing character, quirky, with a very macabre sense of humor. She loved the Charles Addams cartoons in the New Yorker. She was very funny. She made people laugh all the time."

But there wasn't a baby in the family who didn't have a blanket manufactured by Carole, and she was a gourmet cook whose one little quirk was that she always forgot something she should have brought to the table, her husband said. The small breach was found endearing, however, and easily overlooked or forgiven.

Her contributions to the ad agency were usually in the realm of conceptualization and color. If she didn't like an idea, she wasn't shy about saying so. "There were no holds barred with her," her daughter said. "She was not always tactful, but you got the truth out of her."

Carole and her husband were married in 1965. After closing the ad agency in Philadelphia, they formed a company to create "traveling billboards," ads mounted on trucks that carried the messages through the streets. They took the company to Miami and lived for a time in Hobe Sound, Fla., before moving to California.

Carole was a former member of the Ashbourne Country Club and Temple Beth Sholom.

She was born in Brooklyn to Edward and Bessie Goren. She graduated from the former Stevens School for Girls in Chestnut Hill in 1952. She was a niece of the late contract-bridge expert, Charles H. Goren.

Besides her husband and daughter, she is survived by another daughter, Victoria Rose; a stepson, Jay Gaylen; a brother, Norman Goren, and three grandchildren. She was predeceased by a son, Scott, and a brother, Marvin Goren.

Services: Will be private.

Donations may be made to the Lustgarten Foundation, 1111 Stewart Ave., Bethpage, NY 11714.

Contact John F. Morrison at 215-854-5573 or morrisj@phillynews.com, or on Twitter @johnfmorrison.

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