Dale Olson | Leading publicist, 78

Posted: August 11, 2012

Veteran Hollywood publicist Dale Olson, 78, who represented such Hollywood legends as Marilyn Monroe, Gene Kelly, and Alfred Hitchcock, and such current A-listers as Clint Eastwood and Steven Spielberg, died Thursday at a Burbank, Calif., hospital after a long battle with cancer. He had continued working until recently.

Perhaps Mr. Olson's most notable role was as the spokesman for Rock Hudson during the actor's widely publicized battle with AIDS in 1985. He is also credited with helping to launch the Rocky, Rambo, Superman, and Halloween film franchises.

He led numerous winning Oscar campaigns and was active in the Academy of Motion Picture Arts and Sciences and the Actors Fund.

Other Hollywood greats represented by Mr. Olson included Steve McQueen, Laurence Olivier, and Tony Curtis. - AP

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