Along the way, the president and the Democratic Party have fought back with their own campaign stops and videos that tout how much the president has done for small business - including cutting taxes and proposing legislation to help small companies create jobs. The Democratic convention didn't have the heavy focus on small business that the GOP did, but Jim Sinegal, cofounder of a small business that grew to become warehouse retailer Costco Wholesale Corp. and Small Business Administration head Karen Mills spoke at the convention last week.
Small companies are in focus because they employ about half the country's workers, or nearly 60 million people. That's a pretty big bloc of potential voters, and both sides realize it. The slow economy is hurting business and job growth and that has intensified interest in capturing those votes. Both the Republicans and the Democrats are eager to win over business owners and their employees by promising help - and by warning that their opponents will hurt businesses.
The groundwork for a small-business-focused campaign was laid in the winter and spring, starting with Obama's budget proposal for the fiscal year that begins Oct. 1. It included higher tax rates on wealthy individuals - up to 39.6 percent for households making $250,000 or more. Republicans and small-business advocacy groups like the National Federation of Independent Business criticized the plan, saying it would hurt many business owners. Obama proposed a cut in the corporate tax rate, and the GOP came up with its own proposals. Then there was the battle over the health care law that Obama won in the Supreme Court.
Republican campaign speeches this year have focused on how Obama's tax and health care plans were hurting small businesses, and stopping them from hiring more people. Romney told small-business owners in a conference call in June that Obama's polices are "an antibusiness, anti-job agenda."
The rhetoric intensified after July 13, the day Obama gave a speech that included this sentence: "You didn't build that." Romney and the GOP have seized on the quote as an example of Obama's lack of awareness about the challenges that small-business owners face.
The president and Democrats say that he's being quoted out of context. This is the White House transcript of Obama's remarks:
"If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life. Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges. If you've got a business - you didn't build that. Somebody else made that happen. The Internet didn't get invented on its own. Government research created the Internet so that all the companies could make money off the Internet."
Romney has hammered away at the comment at campaign stops. A few days after Obama's speech, Romney asked a crowd in Virginia, "Did you build your business? If you did, raise your hand! Take that, Mr. President!"