"As many states continue to pass gay marriage laws with the support of President Barack Obama, Cowboys.com will be well positioned to take advantage of the continued growth in the gay dating sector," declared the Baltimore-based owners group in a news release last week.
"We will also serve the needs of straight daters as well," said Darren Cleveland, head of City Advertising, a Florida-based ad agency that's part of the owners group.
The National Football League's Dallas Cowboys had a winning bid of $275,000 on the domain name back in 2007, but, according to the news release and a Domain Name News report, a mixup kept the deal from being completed.
Sort of like some fourth-quarter Tony Romo passes.
Previously, the site sold western apparel and rustic decorations.
The site basically lay dormant for the last five years before emerging with its current theme.
Cleveland pooh-poohed the idea the site was a strategy to extract a handsome price from the football team.
"That's definitely not our intention," he said.
The ownership group operates thousands of websites with all sorts of themes, and the direction of Cowboys.com grew from research into what people searching for "cowboys" online were looking for.
It wasn't all football.
The division rival New York Giants, by the way, do own Giants.com, and ditto for Washington and Redskins.com.
Eagles.com, however, owned by the Ginn Computer Company of Marmora, N.J., is still "under construction." The registered owner did not immediately return a phone call to say if he's planning to feature raptor birds, Eagle scouts, silver dollars or football chatter - or to just hold out for the highest bidder.
Contact staff writer Peter Mucha at 215-854-4342 or email@example.com.