William A. McIlwain, 83, of Malvern, a retired advertising executive, died of heart failure Thursday, Sept. 20, at Neighborhood Hospice in West Chester.
In 1967, Mr. McIlwain, who had been with agencies in New York City for several years, joined N.W. Ayer & Son, an advertising agency in Philadelphia. When the company moved to New York, he commuted from his home. He continued to commute after he joined Grey Advertising in 1972.
His son-in-law, Douglas Tietbohl, said he had a regular table at Runyon's, a Manhattan restaurant frequented by sports and entertainment celebrities.
Early in his career while working or the BBDO agency in New York, Mr. McIlwain was featured with a black eye in a cigarette ad that declared "Us Tareyton smokers would rather fight than switch." The ad appeared in TV Guide in 1964.