Paul E. Green, 85, of Broomall, a marketing professor at the Wharton School of the University of Pennsylvania and a prolific writer, died Friday, Sept. 21, at Sunrise of Paoli.
Mr. Green, the S.S. Kresge Professor of Marketing at Wharton, wrote more than 160 books and 1,400 articles on the field.
He addressed thousands of students, faculty, and marketing practitioners at universities and professional meetings around the world. He held positions in the industry as a statistician and research analyst.
Mr. Green earned a bachelor's degree in mathematics and economics and master's and doctoral degrees in statistics, all at Penn. He joined the faculty in 1961.